1895 Ad E Morgans Sons Sapolio Soap Cleaning Product - ORIGINAL ADVERTISING MAY1

$43.95 USD

This is an original 1895 black and white print ad for the Sapolio Soap from Enoch Morgans' Sons Company located in New York.

CONDITION

This 116+ year old Item is rated Very Fine +++. Light aging throughout. No creases. No natural defects. Some light surface rub. No tears. No water damage.

Product Type: Original Print Ad; Black / White
Grade: Very Fine +++
Dimensions: Approximately 4.5 x 3.25 inches; 11 x 8 cm
Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Sapolio. Sapolio brand soap, manufactured by Enoch Morgan's Sons Company (New York), was a market leader in cleaning products and bar soap around the turn of the century. Though it lost much of the market share in America before World War II, Sapolio was purchased by the Peruvian company Intradevco in 1997 and is now marketing several cleaning products worldwide.

The history of Sapolio's advertising is often cited by marketing and advertising studies as being infamous for bad decision making. From 1883 to 1908 Artemas Ward led a hugely successful advertising campaign for Sapolio. Time magazine later said that, during its peak, Sapolio was probably the most advertised product in the world. After Artemas Ward went on to other projects however, Sapolio-- confident in their position-- focused less on advertising and experienced a steep decline in market share.

This piece was illustrated by Pellee, Walter. Artist signature in print - bottom right of image.

Keywords specific to this image: Antique Advertising, detergent, initial cap, hood

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