1902 Ad Lever Brothers Limited Lifebuoy Soap Life-Saver - ORIGINAL TOM3

This is an original 1902 black and white print ad for the Lifebouy Soap from Lever Brothers Limited located at 111 Fifth Avenue, New York.

CONDITION

This 109+ year old Item is rated Near Mint / Very Fine. Moderate wrinkling. No natural defects. Some moderate surface rub. No tears. Light water staining.

• Product Type: Original Print Ad; Black / White
• Grade: Near Mint / Very Fine
• Dimensions: Approximately 6 x 8.75 inches; 15 x 22 cm
• Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
• Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Life Savers. Life Savers brand candy was invented in 1912, by candy manufacturer Clarence Crane, who named them for their distinctive ring shape. After registering the trademark, Crane sold the rights to the candy to Edward John Noble in 1913, who did away with the original cardboard packaging and began wrapping the rolls in tin foil. The first flavor of Life Savers was Pep-O-Mint, the iconic five-flavor roll was introduced in 1935. After being a subsidiary of Beech-Nut, Nabisco, and Kraft Foods, Life Savers was purchased by the Wrigley Company in 2004.

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Keywords specific to this image: bath products Vintage Advertising

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