1959 Ad Caterpillar Tractor Farming Machinery Construction Flood Insurance SEP5

This is an original 1959 color print ad for the Caterpillar Tractor Company of Peoria, Illinois.

Interesting Fact:

Benjamin Holt of the Holt Manufacturing Company (formerly Stockton Wheel Company) was founded in Stockton, California in 1883. This company was responsible for the famous "Caterpillar" machinery. Though Holt did not trademark "Caterpillar" until 1911, the origins of the machine dates back to 1904 when Charles Clements, a photographer for the Holt Company, witnessed Mr. Holt testing his first operable track-laying machine, which was forced to trudge through the moist soil of the San Joaquin Valley. Clements observed the machine crawling like a "caterpillar" through the wet farmlands; Holt jumped on the simile and said "Caterpillar it is. That's the name for it!" Thus, the "Caterpillar" reign was officially born.

CONDITION

This 52+ year old Item is rated Near Mint / Very Fine. Light aging throughout. No natural defects. No surface rub. No tears. No water damage. There is some bleed through visible in the text area of this ad.

• Product Type: Original Print Ad; Color
• Grade: Near Mint / Very Fine
• Dimensions: Approximately 10.5 x 13 inches; 27 x 33 cm
• Authentication: Serial-Numbered Certificate of Authenticity w/ Full Provenance
• Protection: Packaged in a custom archival sleeve with an acid-free black board (great for display, gift-giving, and preservation)

Keywords specific to this image: Vintage Advertising, Farmer, Tobacco Pipe, Overalls, Robert, Irrigation

SEP5A11B14C59